Google Adwords Advertising – Pay per click (PPC)

Pay-per-click advertising campaigns are a cost effective way to advertise online. They are an advertising model that is used on content sites such as blogs, search engines and advertising networks. Advertisers only pay their host when their ad is clicked. PPC advertising will bring increased traffic to your site, with the benefit of landing the prospective client on the exact page that is relevant to their search.

Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the 3 main providers and all three operate a bid-based model. CBM Online Marketing prefers using Google Adwords, as we find it brings the best results for our clients.

Google Adwords offers pay per click advertising and site-targeted advertising for both banner and text ads. The Adwords program can be set to utilise local, national and international network distribution. The cost-per-click (CPC) can vary, depending on the level of competition for each particular keyword.

Keyword research is crucial to establishing which words are being used by your customers, about your products and services, your industry or your company. They are not always the keywords you think should be used.

Google ads are shown as "sponsored links" above the main organic search results and on the right hand side of the screen on any search engine results pages, as seen below.

 

Talk to us about setting up an Adwords campaign that will bring more clients to your site.

 

Google Analytics

Google Analytics is a free tool from Google that allows you to analyse the traffic that is coming to your website. Track how many visitors, where they are coming from, how long they stay and what keywords they are using to get there. This information is invaluable. No business should be online without using this tool.